You searched for: "*"

The results has been filter on Authors containing Rakesh Kumar.
ANA has found 1 results for you, in 266 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

DigiAsia

For youth marketers like Pepsi, social media is a potent tool to keep abreast of changing youth values, expressions and aspirations. While marketers realize the growing importance of tapping into youth conversations in channels outside of qualitative...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Rakesh Kumar, Madhumita Chakraborty
Companies: PepsiCo, KANTAR TNS Malaysia
November 6, 2012
×

Citation

Kumar and Chakraborty (2012a, November 06). DigiAsia. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/digiasia